We will analyse what are the important factors that students consider when they are choosing what university to study, in which country and what course to choose. We will also examine what are the influencing factors in their decision-making process, which are the primary sources of information used by them, etc. We will also look at insights from the International Student Survey (the largest survey of pre-enrolled students globally) and trends of what a typical student is doing online. Using the insights from student decision making and knowledge of your own universities, we can direct the content that universities can create. This can be used in digital advertising to influence the student application journey. The webinar will be hosted by Mr Kesh Patel, Consultant, QS Quacquarelli Symonds. He has over 10 years of experience working in Higher Education, many of which at universities, managing the student recruitment activity. This webinar topic will be covered in two sessions. The next webinar is on 17 January 2020.